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SUSTAINABILITY

Sustainable Local Community

Promotion Through Products

Welfare vehicles (WITH series)

WITH series

Sales of our WITH series welfare vehicles began in 1996. These vehicles are designed to provide seniors and people with disabilities with greater ease of getting in and out of automobiles, and cumulative sales have exceeded 60,000 units*.

At present, there are two types, a wheelchair courtesy vehicle and a lifting seat-type vehicle, and four models are available. We are working to develop a lineup of welfare vehicles so that customers can select a vehicle suitable for specific needs and situations.

*Sales results between FY1996 and FY2024

Image of a welfare vehicle

■ Unit sales of “With” series

Unit sales of “With” series

Wheelchair courtesy vehicle

Wheelchair courtesy vehicles make it easy for persons requiring special care to get into and out of the rear of the vehicle while seated in a wheelchair. The low floor vehicle allows the helper to easily support persons who require special care while getting in or out. This vehicle can accommodate either a manual wheelchair. Spacia, Every Wagon, and Every have a wheelchair courtesy variant.

The Spacia wheelchair courtesy vehicle

The Spacia wheelchair courtesy vehicle

Lifting seat-type vehicle

The lifting seat-type vehicle equips the passenger seat with the function to move up and down and rotate by a command switch to accommodate persons requiring special care. Since the seat can be brought into a position that makes it easy for the person requiring special care to get in and out, the stress on the helper is reduced. The WagonR is equipped with this technology.

WagonR lifting seat-type vehicle

WagonR lifting seat-type vehicle

Electric senior vehicles

Suzuki has been selling its electric senior vehicle motorized wheelchair with a loop-shaped steering handle since 1985, and will celebrate its 40th anniversary in 2025.
Electric senior vehicles are electric wheelchairs primarily used by elderly people or those with mobility difficulties to help them go shopping and perform other similar tasks. Since being launched, the product has been produced at domestic plants with an overriding focus on safety and security, and it continues to play a role as a means of transportation for the elderly, particularly in rural and suburban areas.

The maximum speed can be adjusted between 1 and 6 km/h, and charging can be done using a 100V outlet at home.

Our currently available electric senior vehicles are equipped with an obstacle detection support feature whereby a driver is alerted and their vehicle automatically slows down when obstacle sensors detect objects in the path of the vehicle, further enabling safer product use.

* Motorized wheelchairs (electric senior vehicles) are regarded as pedestrian traffic. A driver’s license is not needed.

ET4D

ET4D

Initiatives to Solve Community Issues

Participation in the Hamamatsu Automated Driving Yaramaika Project

In 2016, Suzuki joined the Hamamatsu Automated Driving Yaramaika Project by signing a partnership agreement with Hamamatsu City, Enshu Railway Co., Ltd., and SB Drive Corp. (currently BOLDLY Inc.). The Hamamatsu Automated Driving Yaramaika Project is an initiative to explore the ideal form of sustainable public transportation by solving regional public transportation issues, specifically securing a mode of transportation for people who are at a disadvantage because they live in areas lacking public transportation in Hamamatsu City, which has a diverse range of areas from urban to mountainous areas. In anticipation of the future commercialization of automated driving technology, the four partners are collaborating to conduct verification tests to determine which types of mobility services are best suited as a mode of transportation in areas lacking public transportation, while cooperating with local residents.

The project has so far received many opinions and comments from local residents about mobility services and automated driving, including factors such as their acceptance of such services and the user-friendliness of vehicles, through five verification tests conducted in FY2017, FY2019, FY2022, FY2023, and FY2024. The fifth pilot experiment was a long-term, three-month verification test conducted in FY2024 to verify the function of automatically stopping at stops along the route based on user reservation information, as well as smoother operations through software improvements.

Mobility services using small vehicles on scheduled and set routes are expected to be helpful in securing a mode of transportation in areas lacking public transportation and to stimulate the local community through social participation by many more residents. The Hamamatsu Automated Driving Yaramaika Project will continue to conduct activities based on the “Yaramaika spirit,” with the goal of expanding the area that local residents can freely get around as they wish through mobility services and automated driving technology.

Vehicles used in verification tests

Fifth Yaramaika verification test

Yusuke Nakano, Mayor of Hamamatsu City (right) being briefed by a presenter from Suzuki on technology during the fifth round of verification tests

Support for mini-truck markets

Suzuki supports the mini-truck markets that are held across Japan.

A mini-truck market is a temporary market in which truck-type mini vehicles (mini-trucks) come together to display and sell goods such as food, local specialties, and general merchandise on their truck beds. In 2005, the first mini-truck market was held in Shizukuishi, Iwate Prefecture as a means of revitalizing the community. Mini-truck markets are currently held in over 120 regions throughout Japan.

Mini-trucks feature truck beds that are the ideal height for displaying and selling goods, plus they are movable vehicles, making it very easy to set up and take down a market. Because many farmers own mini-trucks, producers are able to transport fresh goods directly from farm to market.

Mini-truck markets are organized by shopkeepers and other local residents, together with the local chambers of commerce and other similar organizations, in order to energize the community, especially around the shopping streets. The markets frequently create a buzz and generate interest because of the wide range of products available and distinct regional features. As a result, visitors to mini-truck markets have been increasing year after year, and an increasing number of new areas have been hosting these markets. As populations become more concentrated in cities, mini-truck markets have helped to revitalize regional communities and shopping streets.

Suzuki empathizes with mini-truck markets’ efforts to revitalize communities. We will work to bring more attention to these events through activities such as providing operational support to mini-truck markets. By doing so, Suzuki will continue to support mini-truck markets throughout Japan.

"Shinshiro Mini-truck Market" held in 2024
-Noto Support Exhibition by Aichi University-

Suzuki, Aizen, and Chubu Electric Power Miraiz launch first onsite and offsite PPA service as part of the Enshu Decarbonization Project* The linked page is available in Japanese only.

Suzuki and Iwata City install solar street lights using reused batteries* The linked page is available in Japanese only.

Cooperating with local governments during disasters

Suzuki Motor Corporation has executed disaster support agreements with local governments with the aim of contributing to local communities through support activities using our products. Under these agreements, when a large-scale disaster such as a typhoon or earthquake occurs or is likely to occur, Suzuki dealerships lend vehicles to the local governments that have signed the agreements free of charge, and the vehicles are used to transport supplies and carry out relief activities in the affected areas. In addition, electric vehicles equipped with external power supply functions will be loaned free of charge as soon as they are ready, and will serve as emergency power sources in evacuation shelters and other locations, helping to ensure the safety of local residents. Suzuki's electric vehicles can be used not only as a means of transportation but also as a source of power during disasters, contributing to strengthening regional resilience and building a sustainable society.

■ Local governments and cooperating sales companies that have signed disaster support agreements

As of July 2025

Support agreement local governments Cooperating sales companies
Hamamatsu City, Shizuoka Prefecture Suzuki Motor Sales Hamamatsu Inc.
Kosai City, Shizuoka Prefecture Suzuki Motor Sales Hamamatsu Inc.
Asahi Town, Toyama Prefecture Suzuki Motor Sales Toyama Inc.
Iwata City, Shizuoka Prefecture Suzuki Motor Sales Hamamatsu Inc.
Toyohashi City, Aichi Prefecture Suzuki Motor Sales Tokai Inc.
Makinohara City, Shizuoka Prefecture Suzuki Motor Sales Hamamatsu Inc.
Noto Town, Ishikawa Prefecture Suzuki Motor Sales Hokuriku Inc.

IndiaSuzuki Motor Gujarat Private Limited

Installing Toilets

Since 2018, we have installed a total of 24 toilets. In FY2024, we installed two separate toilets for boys and girls in public elementary schools, benefiting 423 children in rural areas.

Paving of Roads

In FY2024, we constructed 3,500 square meters of paved roads in the village of Jarisana. The goal is to maintain sanitation standards in the residential areas and ensure smooth traffic flow for vehicles and residents.

Constructing Places of Worship

Since 2018, we have constructed a total of 19 places of worship. In FY2024, we constructed places of worship in three public elementary schools, benefiting 1,259 children in rural areas.

IndiaSuzuki Motorcycle India Private Limited

At public schools (Kherki Daula School: December 2024, Parla Village School: November 2024), we installed rainwater storage and infiltration pits, leveled floors to prevent puddles, and installed bathrooms for girls.

Moving Forward with Educational Support

Educational support activities

Suzuki endowed courses

Aimed to nurture researchers and contribute to academic promotion and society, Suzuki has been giving endowment lectures on various research efforts concerning element technologies for automobiles at Shizuoka University (Faculty of Engineering) since FY2003.

Through a lecture titled “Next-generation mobility engineering,” the Company aims to develop new technologies in a broad range of fields that will lead to next-generation transportation methods. The study is conducted by integrating manufacturing, experimentation, and analysis.

Through lectures and experiments such as automotive engineering and energy/electronics control experiments geared toward students, the Company promotes education so that students can obtain the knowledge necessary for manufacturing as engineers.

Lecture Title:
“Endowed Laboratory Advanced Automotive Energy Engineering” Suzuki Donated Course

Research themes:

  • Research on improving electric vehicle drive motor performance
  • Research on the effects and operation of V2H (Vehicle-to-Home) and V2G (Vehicle-to-Grid) technologies
  • Research related to battery reuse

Lecturers: Suzuki dispatches two employees; one as a specially appointed associate professor, and one as a specially appointed assistant professor
Term: 23 years from April 2003 to the end of March 2026

  • An automotive engineering lecture

  • Battery test environment construction

Monozukuri Workshops

Every year, we hold various courses on manufacturing and factory tours for universities, schools, organizations, and local companies around the country.

The courses offered range from the basics of automobiles to courses in various fields of automotive engineering, as well as courses on model-based development, CAE and DX initiatives, skills certification courses, and courses on environmental issues, globalization and technical personnel development.

  • Lecture on “Body Structure (Chassis and Frame)”

  • Lecture on “Automobile Kinematics”

  • Lecture on "Motor Sports"

  • Lecture on “Product Planning and Market Research”

Support for manufacturing workshops of the Society of Automotive Engineers of Japan, Inc.

Interactive manufacturing workshop for elementary school students

Suzuki presented “Making Working Cars with Paperclip Motors,” an interactive manufacturing workshop, to a total of 150 elementary school students in the first to sixth grades, through participation in “Kids Engineer 2024,” an event sponsored by the Society of Automotive Engineers of Japan, Inc. and the Science Campus of the Innovation Plaza of the School of Engineering, Tohoku University.

"My child was very interested in how the motor worked," and "I think hands-on experiments are important for a generation of kids who are used to watching videos," were some of the comments received regarding the experience of engaging in hands-on activities.

Kids Engineer 2024

Formula SAE Japan

The 22nd Student Formula Japan Championship, sponsored by the Society of Automotive Engineers of Japan, was held locally at the Aichi Sky Expo from September 9th to 14th, 2024.

The Formula SAE Japan tournament is held with the aim of developing human capital who will contribute to automotive technology and the promotion of industry through industry-academia-public-commercial partnerships. It is a comprehensive manufacturing competition where students demonstrate their skills using vehicles they have built.

Suzuki actively supports the event’s operation and aids in the activities of the participating teams. At the 22nd competition, Gifu University, which is supported by Suzuki, finished an impressive third place overall, having achieved excellent results in the driving contest.

  • Gifu University (1)
  • Gifu University (2)

Gifu University

Special classes held for junior high school students in Kosai City* The linked page is available in Japanese only.

Participation in and cooperation with the Lake Hamana Environmental Network

As part of environmental education for employees and their families, Suzuki is actively participating in and cooperating with the Lake Hamana Environmental Network established in 2005.

The Lake Hamana Environmental Network was commissioned by the Environmental Protection Bureau of Shizuoka Prefecture, and continues to actively conduct activities including an education program relating to environmental conservation of Lake Hamana, a project that involves recycling eelgrass and sea lettuce, and sharing local environmental information. As of February 2025, 64 groups and bodies such as local civic groups, schools, non-profit organizations, and various trade associations and public companies are registered in this network, serving as the “place for gathering” for the environmental conservation of Lake Hamana.

The Lake Hamana Environmental Network holds environmental events every year, which are open to local community members. In FY2024, we held an interactive learning experience for an environmental survey of Lake Hamana, and a large number of Suzuki employees, particularly those with children, participated with their families. The participants traveled by boat to the shallow waters of Lake Hamana, where eelgrass grows in abundance, to observe the local wildlife. We also had the singular experience of encountering a large mud crab, a quite rare species, and were surprised that the water was warm - it was like stepping into the ocean when we stepped into the water. We experienced firsthand how the water temperature had risen so much that it felt like we were in the ocean, and learned from the fishermen who accompanied us that rising sea temperatures are having a serious impact on fishing.

Going forward, Suzuki will continue to participate in environmental education and conservation activities so that the rich natural environment of Lake Hamana, which is a brackish water lake and a precious resource for the local area, can be appreciated by as many people as possible through classroom lectures and hands-on experiences such as observation, cleanup activities, and farm work.

Interactive Learning Experience of a Lake Hamana Environmental Survey (1)

Interactive Learning Experience of a Lake Hamana Environmental Survey (2)

JapanDomestic sales distributors

Sales distributors create opportunities for community members to see their operations several times a year, arranging events such as tours*. Participants can learn about Suzuki’s automobile sales and repair operations by listening to explanations of operations from employees and actually performing the operations.

* Events are held differently depending on the sales distributor. Please contact each sales distributor for further details on events.

Suzuki Motor Sales Saitama Inc.
Work experience events for junior high school students

IndiaMaruti Suzuki India Limited

We provided quality education to the local community through Maruti Suzuki Podar Learn School in Sitapur district of Gujarat. A total of 621 students participated in classes between April 2024 and March 2025.

IndiaSuzuki Motor Gujarat Private Limited

Providing High-quality Educational Programs

Since 2017, we have been providing high-quality educational programs for children in rural areas, reaching 22 public elementary schools in 18 villages. This program focuses on improving the reading, writing, and math skills of students who are lagging behind in their studies, and to achieve this, we have increased the number of specialized teachers to provide innovative teaching methods and individualized instruction. In FY2024, a total of 5,513 children in rural areas benefited from these programs.

Providing Enrollment Supplies

Since 2017, we have distributed a total of 2,784 sets of welcome gift packs to new kindergarten students. In FY2024, 650 children from 22 public elementary schools in 18 villages benefited from these efforts.

Providing Capability Development Training

We provide support to economically disadvantaged women in rural areas by enabling them to receive free vocational training locally. In FY2024, training was provided to 360 women in nine villages in sewing machine operation, beauty assistant work, confectionery making, jewelry making, and soap making.

IndiaSuzuki Motorcycle India Private Limited

Establishing infrastructure and ensuring student safety

As part of our ongoing efforts to improve the educational environment, we are providing infrastructure support to government schools in Narsinghpur and the village of Gairatpur Basu near the Suzuki Motorcycle India Private Limited (SMIPL) plant. These schools will receive new classrooms and furniture, toilet blocks, and renovations to several facilities. By investment in education, we aim to create learning opportunities for students, improve their learning environment, and contribute to building a brighter future for the next generation. SMIPL believes that equipping schools with the necessary infrastructure will unlock the potential of younger generations and thereby promote significant changes in the local community.

Skills Development Project - Establishment of Motorcycle Maintenance Training Workshop and Welding Workshop

SMIPL is supporting the establishment of a Skill Development Center at the Government Industrial Training Institute (ITI) in Janglipuri, Delhi. The center will provide students with vocational training in motorcycle manufacturing and service, with the aim of creating employment opportunities. The facility will include maintenance and welding shops for training purposes, as well as classrooms with state-of-the-art equipment.

IndonesiaPT Suzuki Indomobil Motor

We donated an Ertiga hybrid vehicle to a road traffic safety school to be used as an educational tool.

PakistanPak Suzuki Motor Co., Ltd.

  • We conducted training on 5S, kaizen efforts, and safe driving for university faculties, drivers, students, and car transport companies.
  • We donated used motorcycle and automobile engines and components to the Vocational Training Institute in Lahore.

PhilippinesSuzuki Philippines Inc.

We provided donations in 2024 to support skills training and public health. The purpose of these initiatives is to bridge the gap between academic education and industry needs, enhance student employability, and promote community health, underscoring Suzuki's commitment to social impact and inclusive growth.

  • On February 18, 2024, we donated four engines, four APV vehicles, and two outboard motors to the Polytechnic University of the Philippines in Calinan, Davao City as training equipment.
  • In November 2024, we donated five Suzuki motorcycles as well as repair tools and equipment to the Don Bosco Training Centers in Mati, Davao Oriental, Naga, Camarines Province, and Dumangas, Iloilo Province.

ColombiaSuzuki Motor de Colombia S.A.

  • On May 16, 2024, we worked to increase environmental awareness through a recycling event held at the Jesús María Ormaza school.
  • On May 17, 2024, we participated in the "II Reciclatón" held by the Technological University of Pereira, the city's flagship university, to promote recycling and environmental education.

Support Through Sports

Track and field training program

Aiming to train athletes who can compete in international competitions such as the Olympics and the World Athletics Championships, the Suzuki Athlete Club has sent Japanese national athletes to four consecutive Olympic Games from 2004 (Athens) to 2016 (Rio de Janeiro). Ryota Suzuki was selected to represent Japan in the men’s 4 x 100-meter relay race at the 2022 World Athletics Championships held in Oregon, and Marina Saito competed in the javelin throw in the 2024 Olympic Games in Paris.

Olympians such as Akihiko Nakamura (men's decathlon, representative of Japan at the Rio Olympics) and Ryohei Arai (men's javelin, representative of Japan at the Rio Olympics), and other top athletes active both in Japan and overseas, cooperate with track and field classes and lectures held in various regions, drawing on their own experiences to contribute to the spread and development of track and field in Japan and to help children become more physically fit.

Moreover, we also engage in health promotion efforts that involve arranging activities for introducing employees to original exercises (Suzuki W UP Exercise) devised by athletes of the Suzuki Athlete Club in partnership with Suzuki’s Health and Productivity Management Promotion Team, and participating in events of local government bodies. We hope to harness the experience and knowledge of the human body that athletes have cultivated through their competitive careers, as well as their expertise in conditioning and diet management.

The Suzuki Athlete Club will continue the activities to inspire children’s interests in track and field, as well as to communicate excitement and dreams that can be gained through sports.

  • Track and field training program (1)
  • Track and field training program (2)
  • Track and field training program (3)
  • Track and field training program (4)
  • Track and field training program (5)
  • Track and field training program (6)

Support and popularization of competitive aerobics

Suzuki provides widespread support for competitive aerobics through the Japan Aerobic Federation.

Aerobics originated from the therapeutic exercise prescription of aerobics proposed in the U.S. that later developed into a sport that technologically systematized aerobic dance and exercise.

In recent years, aerobics has been positioned as an expressive sport and point-scoring sport in the same way as artistic gymnastics. Aerobics spread around the world, including to Japan, where the 1st All-Japan Fitness Aerobics Championship (currently the SUZUKI JAPAN CUP) was held in 1984. Currently, the sport is practiced in 80 countries around the world and there are international tournaments, such as the SUZUKI WORLD CUP and the Aerobic Gymnastics World Championships held by the International Gymnastics Federation (FIG).

Slow aerobics, adapted aerobics

Aerobics is a sport that can be easily enjoyed by all genders, and from children through to the elderly. In particular, we are working to popularize and support slow aerobics, which respond to the aging society, and adapted aerobics, for people with disabilities, which are positioned as social contribution activities that address Goal 3 of the 17 SDGs (Ensure healthy lives and promote well-being for all at all ages).

Slow aerobics

Collaborative Creation with Various Academic Institutions

Through joint research, we will maximize the use of mutual assets and create a sustainable future through human resource development, environmental response, and technological development.

Launch of joint research course on mobility-linked digital twins

Shibaura Institute of Technology

Purpose: Develop core technologies for building a data sharing platform using high-precision 3D spatial digital twins

From the left, Suzuki Motor Corporation Managing Officer
Executive General Manager, Technology Strategy, Taku Sumino, and
Jun Yamada of Shibaura Institute of Technology

Start of joint research into microplastics identification technology

National University Corporation Shizuoka University

Purpose: Technology to identify microplastics using the adsorption properties of proteins to plastics

From the left, exterior of Shizuoka University, a look at the research laboratory
Both provided by Shizuoka University

Start of joint research in Usuki City, Oita Prefecture on the relationship between cognitive function and driving characteristics

National University Corporation Oita University Usuki City Medical Association

Purpose: To clarify the relationship between cognitive function and driving characteristics, and to clarify characteristics of vehicle operation and behavior that appear when cognitive function declines

Open SDV Initiative

National University Corporation Nagoya University

Purpose: To contribute to the realization of the Mobility DX Strategy, and to develop a vehicle API as a first step toward standardization

Joint research into and development of biogas

University of Agriculture Faisalabad, Pakistan

Purpose: Joint research into and development of biogas technology and organic fertilizer, examination of the project's commercial feasibility, exchange of resources and information, and prior research

From the left, Iqral Ahmad Khan, Vice Chancellor of University of Agriculture Faisalabad, Pakistan, and President Kawamura of Pak Suzuki Corporation

Research into business diversification and new business development in India

Indian Institute Of Management–Ahmedabad

Purpose: Research into Suzuki's business diversification strategy in India, including new businesses, and business portfolio restructuring

Indian Institute Of Management–Kozhikode

Purpose: Research into the long-term business of India after clarifying Suzuki's strengths

Purpose: Joint research into and development of biogas technology and organic fertilizer, examination of the project's commercial feasibility, exchange of resources and information, and prior research

  • Indian Institute Of Management–Ahmedabad
  • Indian Institute Of Management–Kozhikode

From the left, Indian Institute Of Management–Ahmedabad and Indian Institute Of Management–Kozhikode

Co-Creation with Various Business Partners

We will strengthen our organization and work to collaborate with startups in order to gain the knowledge and technology necessary for new businesses. To grow together with the communities where Suzuki operates and the people who live there, to strengthen Suzuki's ties with society and people, and to increase the number of Suzuki fans, we will support startups and local companies in Hamamatsu City, where our headquarters is located, and in rural areas of India, and grow together with them.

Co-Creation with Various Business Partners

Collaborations with startups will be conducted with Suzuki Global Ventures (SGV).
These are being run in cooperation with World Innovation Lab (WiL), a leading VC based in Japan and the US.
We will collaborate with our partner startups on an equal footing, and accelerate our efforts to develop new technologies and knowledge in areas that are difficult to address through simply extending existing technologies and approaches.
In addition, Next Bharat Ventures (NBV) in India is promoting initiatives to grow alongside local communities and their residents. By nurturing and supporting social entrepreneurs who are tackling social issues in India, we aim to contribute to the further development of Indian society, which has nurtured Suzuki's growth, and to help the people of India gain employment, increase their income, and lead more prosperous lives. By doing so, we hope to reach the 1 billion people who still lack access to mobility solutions.

Suzuki Global Ventures / Next Bharat Ventures

In anticipation of commercializing the Electric Mobility Base Unit, Suzuki and SORACOM
started pilot experiments utilizing IoT
Accelerated resolution of social issues using the Electric Mobility Base Unit utilizing IoT* The linked page is available in Japanese only.

-Smooth provision of traffic lights and crosswalks with automatic recognition-
Started outdoor delivery of 7NOW using autonomous robots
Started pilot experiments in the Minami-Osawa area on Monday, May 19, 2025* The linked page is available in Japanese only.

Conducted pilot experiments of automatic snow removal using Snow Removal Drone® V3 at New Chitose Airport
-Initiatives to commercialize unmanned snow removal machines, paving the way for the future of snowy regions -* The linked page is available in Japanese only.

Launched "Shuppa," a service for mobile sales businesses
-Comprehensively supported mobile sales operations using a smartphone app-* The linked page is available in Japanese only.

Efforts at Suzuki Plaza

Suzuki Plaza

https://suzuki-rekishikan.jp/

Since Suzuki started its business in 1909 and was established as a corporation in 1920 as a loom manufacturer, we have devoted ourselves to customer-oriented Monozukuri based on the words “products of superior value for customers.” Our enthusiasm for Monozukuri has not changed even today as we manufacture and sell products all over the world.

Suzuki Plaza is an exhibition facility opened in April 2009 to introduce Suzuki’s history and manufacturing spirit broadly to the public. Visitors can see many of our historical products including looms, motorcycles, automobiles, and outboard motors and the current automobile manufacturing process from development to production. More than 1 million customers have visited since it opened.

Suzuki Plaza

Introduction to Suzuki Plaza

Suzuki’s history floor

This exhibition showcases Suzuki's history, including the looms that started the Company in 1909, the Power Free motorcycle motor that transitioned Suzuki into the sale of two-wheeled vehicles in 1952, the Suzulight, the first mass-produced automobile in Japan that went on the market in 1955, the first-generation Jimny released in 1970, and the first-generation Alto released in 1979 for 470,000 yen, among many other nostalgic cars.

Loom from the time of foundation

Power Free

Suzulight

Suzuki’s Monozukuri floor

Based on the current manufacturing of automobiles as the theme, the process from planning and development to production and sales of a new model is displayed in order.

You can see how Suzuki’s automobiles are manufactured at the plant in the spectacular 3D theater Factory Adventure. There is also a life-size assembly line exhibit, allowing visitors to experience a simulated car manufacturing environment.

This is a facility that can be enjoyed by not only car lovers but also children who are at an age where they are beginning to show interest in cars, with various displays including robots utilized at the plant, a movie titled “World Adventure” that introduces manufacturing by Suzuki in foreign countries, and a section that introduces the local Enshu area, etc.

Design Room

Assembly line

Enshu corner

Field trips

Suzuki Plaza is utilized by many local elementary schools as a place for field trips to deepen understanding of the automotive industry. Students can learn about automobile manufacturing processes in detail.

In FY2024, Suzuki Plaza was visited by 11,196 students from 148 elementary schools both inside and outside Shizuoka Prefecture. After tours, we link the Suzuki Plaza and our plants online and hold an online Q&A session in which the students can ask factory staff questions in real time.

We plan to host many elementary school field trips so that children can deepen their knowledge of the automotive industry.

Field trips (1)

Field trips (2)

Field trips (3)

Monozukuri events

As an opportunity to enhance our relationship with the local community, we have been holding events for children to get them interested in Monozukuri. These events are related to Suzuki's history and manufacturing spirit, allowing children to enjoy learning through experiences unlike textbook-oriented study.

We held three more Monozukuri events during the summer, winter, and spring breaks of FY2024, in which a total of nearly 400 children participated.

Suzuki Plaza will continue to hold events to nurture children’s interest in Monozukuri, as they will be the leaders of the future. It will continue making efforts to become a facility appreciated by the local community.

Monozukuri events (1)

Monozukuri events (2)

Monozukuri events (3)

Suzuki's first-generation Alto selected as an Historic Car by the Japan Automotive Hall of Fame in 2024* The linked page is available in Japanese only.

SUZUKI FOUNDATION Activities

SUZUKI FOUNDATION

Suzuki Motor Corporation has been supporting the scientific and technological research of various researchers through SUZUKI FOUNDATION since 1980.

SUZUKI FOUNDATION was established as The Mechanical Industry Promotion Foundation in 1980. SUZUKI FOUNDATION served as a commemorative business to mark Suzuki Motor Corporation's 60th anniversary, with funding from donations made by Suzuki and associated companies. On April 1, 2011, SUZUKI FOUNDATION officially changed its name to SUZUKI FOUNDATION.

Philosophy

Today, in the face of increasingly serious problems such as energy issues and global warming, the compact motor vehicle industry is expected to solve more advanced and complex issues than ever before. These issues encompass not only efforts to achieve carbon neutrality throughout the product life cycle, from production to use and disposal, but also efforts to raise the sophistication of advanced safety technologies to achieve zero traffic accidents. To meet these expectations, it is more crucial than ever to promote advanced technological innovation in relevant industries and secure talented engineers. SUZUKI FOUNDATION will continue to aid and subsidize technological development, as well as encourage and support young people who are motivated to engage in these fields.

Furthermore, SUZUKI FOUNDATION will provide financial assistance for scientific research related to the production, use and consumption of machinery and other equipment that help to make people’s daily lives easier and more convenient, including compact motor vehicles, and will widely publicize the results of such efforts. Through these activities, SUZUKI FOUNDATION will contribute to the overall development of Japan’s machinery industry and to the improvement of its national welfare.

Foundation activities

Financial assistance for scientific and technological research projects

SUZUKI FOUNDATION offers financial assistance for fundamental and unique research projects related to environmental, information, control, material, production and other technologies that lay the groundwork for societal development. Notably, in order to support young researchers, SUZUKI FOUNDATION has set up a financial assistance program for young researchers aged 35 and under, in addition to its program for general researchers. In FY2024, SUZUKI FOUNDATION provided financial assistance for 73 projects totaling 146,600,000 yen, comprising the programs for both general and young researchers. From FY1980 to FY2024, we awarded financial assistance totaling 2,071,240,000 yen for 1,402 projects for researchers at universities, technical colleges, and research institutes nationwide.

Financial assistance for proposed subject research projects

SUZUKI FOUNDATION also funds projects that concentrate the combined intellect of researchers in finding solutions to high-priority concerns that should be addressed by the automotive engineering field and other sectors, such as safety issues, global environmental conservation, and natural energy resource conservation. This financial assistance was initiated in FY2003, and each year it invites a wide range of researchers to submit research proposals on subjects including challenges that must be resolved immediately and problems that will arise in the future. Financial assistance is provided for outstanding proposals. In FY2024, SUZUKI FOUNDATION disbursed funds of 41,540,000 yen for 5 projects. From FY2003 to FY2024, SUZUKI FOUNDATION has disbursed funds totaling 499,010,000 yen for 54 projects.

Financial assistance for publicizing research findings and overseas training of researchers

SUZUKI FOUNDATION provides funding for symposiums and conferences held in Japan and overseas, and assistance to subsidize the costs of attending symposiums and conferences held overseas, to improve and develop fundamental and unique research findings in the science and technology fields. In FY2024, SUZUKI FOUNDATION disbursed 17,100,000 yen in funds to 64 projects. It has provided a total of 806 disbursements of funds totaling 228,860,000 yen through to FY2024.

Grants for scientific research and training for foreign nationals

Based on researcher exchange agreements between Shizuoka University and the Budapest University of Technology and Economics and the Indian Institute of Technology, and such agreements between Toyohashi University of Technology and universities in India, SUZUKI FOUNDATION has been supporting international study programs that bring researchers to Japan since FY1999. In FY2024, we provided grants totaling 6,400,000 yen to three researchers, including one from Budapest University of Technology and Economics in Hungary to Shizuoka University for research study abroad, and one each from the Indian Institute of Technology to Shizuoka University and Toyohashi University of Technology for research study abroad. From FY1999 to FY2024, SUZUKI FOUNDATION awarded grants totaling 168,690,000 yen to a total of 35 researchers.

Yaramaika Grand Prize and Yaramaika Special Prize awards program

To commemorate the 40th anniversary of its founding in 2020, SUZUKI FOUNDATION established the Yaramaika Grand Prize and Yaramaika Special Prize as annual awards to recognize researchers who have made outstanding achievements and who are always willing to take on challenges with the "Yaramaika Spirit" of "giving anything a first try," with the aim of further developing Japan's mechanical engineering technology.

The Yaramaika Grand Prize honors researchers who have made outstanding achievements in the development of scientific research related to the production, use, and consumption of machinery and other equipment that helps to make people’s everyday lives easier and more convenient, including compact motor vehicles. In addition, the Yaramaika Special Prize recognizes researchers who have received SUZUKI FOUNDATION’s Science and Technology Research Grant and the Problem-Proposal Research Grant in the past and made achievements that will continue to benefit society well into the future. Winners of the Yaramaika Grand Prize receive a prize certificate, a gold cup, and a supplementary prize of 10,000,000 yen, while winners of the Yaramaika Special Prize receive a certificate, a gold cup, and a supplementary prize of 3,000,000 yen.

The 5th Yaramaika Grand Prize was awarded to Shinpei Kato, Project Associate Professor at the University of Tokyo, and the Yaramaika Special Prize was awarded to Yoshiyuki Noda, Professor at Yamanashi University.

Presentation ceremony for the fifth Yaramaika Grand Prize and Yaramaika Special Prize
From the left, Toshihiro Suzuki, Chairman of SUZUKI FOUNDATION, and Kato Shinpei, Project Associate Professor at the University of Tokyo (winner of the Yaramaika Grand Prize)
Yoshiyuki Noda, Professor at Yamanashi University (winner of the Yaramaika Special Prize)

Presentation ceremony for the fourth Yaramaika Grand Prize and Yaramaika Special Prize (1)

The winners of the 5th Yaramaika Grand Prize and Yaramaika Special Prize (front row, seventh and eighth from the left), the FY2024 Science and Technology Research Grant and the Problem-Proposal Research Grant, as well as guests Tatsuya Sago, Director-General of the Kanto Bureau of Economy, Trade and Industry (front row, ninth from the left), and Toshihiro Suzuki, Chairman of SUZUKI FOUNDATION (front row, sixth from the left)

Presentation ceremony for the fourth Yaramaika Grand Prize and Yaramaika Special Prize (2)

Total assets and number and amount of disbursements
  • Total assets: 16,428,370,000 yen (March 31, 2025)
  • Number of disbursements: 145 in FY2024; total of 2,297 disbursements from FY1980 to FY2024
  • Amount of disbursements: 211,640,000 yen in FY2024; total of 2,967,800,000 yen from FY1980 to FY2024

The Motoo Kimura Trust Foundation for the Promotion of Evolutionary Biology

It is our wish to find causes of disease and pursue good health so that we may all lead pleasant and plentiful lives. In admiration of the efforts of the late Motoo Kimura, who was nominated for a Nobel Prize for his research in evolutionary studies, the Motoo Kimura Trust Foundation for the Promotion of Evolutionary Biology was established in December 2004 with funds donated by Suzuki Motor Corporation. This trust foundation rewards those who have conducted research in the field of evolutionary biology and have made major contributions to research in this field.

Award ceremony for the Kimura Motoo Award

Award recipient Li Wen-Hsiung (Taiwan) and his wife (fifth and sixth from the left in the front row), Suzuki Motor Corporation President and CEO Toshihiro Suzuki (fourth from the left in the front row), and the Motoo Kimura Foundation Steering Committee Chairman Takashi Gojobori (seventh from the left in the front row)

Award ceremony for the Kimura Motoo Award (1)

Award recipient Li Wen-Hsiung (Taiwan) and his wife (second and third from the left in the front row), Suzuki Motor Corporation President and CEO Toshihiro Suzuki (first from the left in the front row), and the Motoo Kimura Foundation Steering Committee Chairman Takashi Gojobori (fourth from the left in the front row)

Award ceremony for the Kimura Motoo Award (2)

Suzuki Education and Culture Foundation

Since 2000, Suzuki has conducted support activities through the Suzuki Education and Culture Foundation to contribute to the sound development of youth in Shizuoka Prefecture. This foundation was established with full funding from the Suzuki Group as a commemorative business for the 80th anniversary of Suzuki’s foundation.

Foundation activities

Offering scholarships to high school and university students

SUZUKI FOUNDATION offers scholarships with no repayment obligation to high school students living in Shizuoka Prefecture or university students who are graduates of high schools in Shizuoka Prefecture who have a strong desire to learn but are unable to concentrate on their studies for economic reasons. In FY2024, SUZUKI FOUNDATION offered scholarships totaling 55,440,000 yen to 109 high school and 23 university students.

Moreover, SUZUKI FOUNDATION offers scholarships with no repayment obligations to students who have excelled academically at the Shizuoka University of Art and Culture, which is in the local Hamamatsu area. In FY2024, we donated a total of 2,100,000 yen to seven third-year undergraduate students with the intent of encouraging their desire to learn, and thereby develop human resources who can contribute to society and to the development of the Hamamatsu region.

Scholarship certificate award ceremony

Donation of goods to the PTAs of special-needs schools

SUZUKI FOUNDATION donates goods including playground equipment, sports goods, machine tools, and musical instruments to the PTAs of special-needs schools in Shizuoka Prefecture. SUZUKI FOUNDATION wishes that by using those goods, students with disabilities attending those schools can expand their potential through sports and education activities.

In FY2024, SUZUKI FOUNDATION donated 38 items to 35 school PTAs of goods totaling 23,150,000 yen.

Donation of a cultivator to the PTA of a special needs school

Management assistance for the Mundo de Alegria School for foreign nationals

SUZUKI FOUNDATION supports the education of foreign children by providing financial assistance to the Mundo de Alegria School, a school for South American foreign nationals, which is accredited as a miscellaneous school by Shizuoka Prefecture. (The school is located in Yuto-cho, Chuo-ku, Hamamatsu, with 212 students from kindergarten to high school, of which 202 are from Brazil and 10 are from Peru.)

The Mundo de Alegria School is a school for the children of Japanese-South American workers who came to Japan in large numbers during its “bubble economy” period from the late 1980s to the early 1990s to augment Japan's labor force.

In FY2024, SUZUKI FOUNDATION disbursed financial assistance of 3,000,000 yen to the school. SUZUKI FOUNDATION supports the school’s aim to “nurture human resources who can contribute to the local Japanese society by building up education in both their native language and Japanese.”

Students of the Mundo de Alegria School

Track record of support (as of March 31, 2025)
  • Scholarships provided: 685 students (544,270,000 yen)
  • Support for special-needs schools: 172 disbursements (163,490,000 yen)
  • Support for to schools for foreign nationals: 15 disbursements (119,500,000 yen)
  • Scholarship aid to Shizuoka University of Art and Culture: 10 scholarships (15,300,000 yen)
  • Financial assistance for Hamamatsu City learning support for foreign national children: 1 case (2,000,000 yen)

Total amount: 844,560,000 yen

Suzuki Education and Culture Foundation homepage
https://www.suzuki-ecfound.com

Contributing to Local Economies Through Business

Suzuki aims to grow together with the countries and regions in which it operates, and is promoting local production in each overseas region, expanding markets by providing products and services that meet local needs, and contributing to the economic development of those regions. Furthermore, by procuring parts locally, we are contributing to the development of local industries and the creation of jobs.

Provision of products and services that support our customers’ lives and work

■ Trends in automobile and motorcycle production volumes and employee numbers at Suzuki's major overseas production plants

Mitsui O.S.K. Lines, Trade Waltz, Suzuki
Executed a memorandum of understanding on collaboration in automotive trade between India and Africa

Support for the Local Community

The Suzuki Group carried out the following support for the local community in FY2024.

Provided aid for damage caused by earthquake in eastern Taiwan

We provided 10,000,000 yen in relief funds to assist in support activities for disaster victims.
https://www.suzuki.co.jp/release/d/2024/0415/

Donation activities that lead to regional development, such as promotion of academic and educational activities, coexistence with the local community, promotion of sports and culture, environmental conservation, and social welfare

  • Promotion of academic and educational activities: Subsidy for Shizuoka University Regional Collaborative Research Center Cooperation Association Project
    : Donation for the 100th anniversary of the founding of the Faculty of Engineering, University of Yamanashi
  • Coexistence with local communities: Donations to support the Olympic Games for Brazilian Schools in Japan
    : Donations to support the Hamamatsu City Yoshikawa Elementary School flowerbed and educational garden development project
  • Promotion of sports and culture: Sponsorship of the All Japan Collegiate Women's Selected Ekiden Championship (Mount Fuji Ekiden)
    : Sponsorship of the Hamamatsu City Marathon
    : Sponsorship of the Shizunami Para Surfing Festa
    : Lake Hamana Minato Ring
  • Environmental conservation: Special sponsorship of the Fujinokuni COOL Challenge
  • Social welfare: Sponsorship of the Hamamatsu Health Forum

JapanDomestic sales distributors

In FY2024 at our sales distributors, we conducted various support activities in alignment with the SDGs and using methods best suited to each company.

  • PET bottle cap collection
    An initiative in which caps from PET bottles are collected and the proceeds are used to deliver vaccines to children around the world
  • Food bank initiative
    An initiative in which food that could be eaten but is discarded for various reasons is donated and provided free of charge to people and organizations in need
  • Furugi de vaccine (secondhand clothing for vaccines) initiative
  • An initiative in which secondhand clothing and other items that are no longer needed are collected and sent along with donated vaccines
    • PET bottle cap collection
    • Vaccines for 50 people

    PET bottle cap collection
    Suzuki Motor Sales Yamaguchi Inc.

  • Food bank initiative

    Food drive activities
    Suzuki Motor Sales Niigata Inc.

  • Furugi de vaccine (secondhand clothing for vaccines)

    Furugi de vaccine (secondhand clothing for vaccines)
    Suzuki Motor Sales Okinawa Inc.

IndonesiaPT Suzuki Indomobil Motor

To support local residents, especially those in the Tambun district, we donated a total of 24,000,000 rupiah.

PhilippinesSuzuki Philippines Inc.

Participatory Program "Palenque Challenge"

The event, held between July 9 and 10, 2024, was not just a motorcycle ride for members of the media and bloggers, but a meaningful initiative that combined a motorcycle challenge with community support to support over 200 Aeta families in Bagac, Morong, and Mariveles, Bulacan. Participants were divided into teams and used Suzuki's V-STROM250SX, Raider J Crossover, Smash Fi, Avenis, and Burgman Street EX motorcycles to tackle three challenges based on fuel efficiency, community contribution, and motorcycle versatility. Finally, we held a donation activity at Banawa Elementary School. Supported by local stakeholders and Suzuki Club members, the riders distributed essential items, toys and school supplies, demonstrating the spirit of bayanihan (helping and caring).

ThailandThai Suzuki Motor Co., Ltd.

Safety Projects

On April 5, 2024, the Director, General Manager, Safety Team, and Firefighting Team of Thai Suzuki Motor Corporation provided and supported fire extinguishers to the local government for use by local residents in firefighting training.

ColombiaSuzuki Motor de Colombia S.A.

Donation of Playgrounds Made from Recycled Plastic

On February 14, 2025, in partnership with Urbaser*, we donated a playground made from 3 tons of recycled plastic collected by 960 employees to the Crisol Foundation, a non-profit organization in Pereira, Risaralda Department. This playground has contributed to the development and increased environmental awareness of 240 children.

*Urbaser is a full-service waste management company specializing in integrated solid waste management.

United StatesSuzuki Manufacturing of America Corporation

We make donations as a team member of United Way, a non-profit charity network operating around the world.

IndonesiaPT Suzuki Indomobil Motor

We donated a total of 149,000,000 rupiah to religious events held by local residents around all our factories.

Awards and Recognition

ItalySuzuki Italia S.p.A.

Torino FC awarded Suzuki Italia (one of the partner companies) with the Best Environmental Activity Award for planting 11 trees in public areas of Turin.