Japan
Message from the President
Founder Michio Suzuki built a loom out of a desire to make his mother’s job easier, then launched the family business by allowing others around him to use it. That business grew to encompass the motorcycles, automobiles, and marine products businesses. In order to provide optimal products and services focused on customers around the world, Suzuki has always been working to stay connected to customers and convey to them the passion we put into our products. This enhances Suzuki’s value and ensures that customers continue to choose Suzuki products.
While expanding into the mobility sector, we have remained committed to the philosophy of “Sho-Sho-Kei-Tan-Bi (Smaller, Fewer, Lighter, Shorter, Beauty)” by creating vehicles that are just the right size for transportation, are lightweight and fuel efficient, and are safe and fully equipped with the features that people truly need. In other words, we have been creating safe and small vehicles that require minimal energy.
To evolve into a sustainable company while staying close to customers, Suzuki will, based on a multi-pathway approach, work to improve the efficiency of internal combustion engines and adapt to carbon-neutral fuels, while also advancing the development of just-right electrification technologies and hybrid technologies that combine these elements. By adapting these technologies to local communities and lifestyles and combining them in the most optimal way, we aim to achieve carbon neutrality. We will continue to strive to bring our limited resources to the next generation.
In addition, in order to sustainably grow together with our customers, shareholders, business partners, employees, communities, and all other stakeholders based on a foundation of suitable governance, we will earnestly tackle not only environmental measures but also human rights and the many other demands from society.
Our corporate slogan, “By Your Side,” announced in the Mid-Term Management Plan, is a straightforward expression of Suzuki’s founding spirit, Mission Statement, and Philosophy of Conduct. To remain focused and dependable for our customers and society, we are not only extending our conventional businesses and updating our traditional ways of doing business, but also conducting new initiatives, taking on discontinuous challenges, and growing both as a company and as individuals. Moving forward, we aim to become “an infrastructure mobility closely connected with people’s lives.”
I hope that our stakeholders keep a close eye on our activities and, as Suzuki fans, look ahead with excitement to what’s next for Suzuki.