At Auto Shanghai 2007, to be held in Shanghai, China, on 20-28 April 2007, Suzuki Motor Corporation exhibits cars and motorcycles in conjunction with its two Chinese joint-venture companies, Chongqing Changan Suzuki Automobile Co., Ltd., and Jiangxi Changhe Suzuki Automobile Co., Ltd., and its wholly owned Chinese subsidiary, Suzuki Motor (China) Investment Co., Ltd.
Highlights of the Suzuki booth include the SX4, which Chongqing Changan Suzuki Automobile plans to market from April alongside the SX4 Saloon, and the Landy, which was developed specially for China and is scheduled for a May launch by Jiangxi Changhe Suzuki Automobile. The exhibits also include the PROJECT SPLASH concept model, which Suzuki positions as the second phase of its world strategy, and a concept model of the SX4 WRC car that Suzuki plans to run in the World Rally Championship from the 2008 season.
The booth has Suzuki’s “Way of Life!” international slogan as its theme. By highlighting the confidence, reliability, and pleasure of driving and riding that Suzuki vehicles offer to Chinese customers, it will help to increase Suzuki’s brand penetration in China.
|Production cars||SWIFT, SX4 Saloon, SX4, LIANA, WAGON R PLUS, Landy, GRAND VITARA, Jimny|
|Concept cars||PROJECT SPLASH, SX4 WRC CONCEPT|
|BOULEVARD M109R, GSX-R1000|
|K14B ENGINE, M16A ENGINE|