2005 was a memorable year for Suzuki Motor Corporation's automobile business as completely new models were launched and global sales and production rose substantially.
The year began with the world launch of the Swift at the Geneva Motor Show. The Swift, Suzuki's first new car in its new worldwide model development programme, was immediately widely acclaimed and admired by motoring journalists and motorists throughout the world for its style, mechanical excellence and on road performance.
Seen by many as the outstanding super mini of 2005 it was soon winner of numerous awards in the various markets. In Japan, importantly, it won the 2006 RJC* Car of the Year and the Special Achievement Award "Most Fun" in the Car of the Year (COTY) 2005-2006.
*(RJC / Automotive Researchers' & Journalists' Conference of Japan)
Four Suzuki factories - in Hungary, Japan, India, and China - have already produced 210,000 Swifts until the end of 2005.
2005 also saw the unveiling of the all-new Grand Vitara, the second model in Suzuki's worldwide new model strategy.
The latest generation Grand Vitara was also enthusiastically received in all of its markets and consequently annual sales plans have been revised and increased from 125,000 units to 180,000 units.
In May, 2005, Suzuki announced a new medium term five-year business plan which has, as its main objective, the development of worldwide sales from the 1,890,000 units achieved in the year to March, 2005 to 2,600,000 units for the 12 month period ending March, 2010.
Primarily driven by the success of the new Swift and Grand Vitara, Suzuki's sales surpassed 2,010,000 units in 2005 a 7% increase compared to the previous year and a significant step towards the goal of 2,600,000 units.
In 2005 in Europe Suzuki's sales grew by 11% over the previous year to 267,000 passenger cars of which 60,000 were Swifts.
As Suzuki enters 2006 its European sales network is being progressively strengthened and it expects a 16% increase to 310,000 units in the full year with the Corporation capturing a 2% market share, with sales of 320,000 units, in 2007.
In order to assist with the achievement of these plans Magyar Suzuki Corporation, Hungary, which already manufactures Swift and Ignis for Europe will further increase its production volume from 137,000 units in 2005 to 170,000 units in 2006 and to 300,000 units in the near future.
The all new SX4 - the third all new world strategic model from Suzuki - which is prounveiled at Geneva today [February 28, 2006] is also to be built at Magyar Suzuki.