AUTOMOBILE
New XL7 SHVS Mild Hybrid Leaves a Strong Statement for the Local Press
from Vietnam
When Vietnam Suzuki Corporation (VISUCO) unveiled the new XL7 SHVS* mild hybrid at a press launch event on 20th August at the White Palace Pham Van Dong Convention Centre in Ho Chi Minh City, a new chapter in the story of the popular XL7 SUV in Vietnam was underway. Since the introduction of Suzuki’s XL7 in 2020, Vietnam’s drivers have come to appreciate Suzuki’s 7-seater SUV for its fuel efficiency, durability, smooth driving and sporty appearance. With its dramatic new black wheels, 3 new 2-tone colour options, upgraded instrument panel and overall athletic stance, the media were impressed.
*Smart Hybrid Vehicle by Suzuki
XL7 mild hybrid test drive from White Palace to Ho Tram
XL7 mild hybrid test drive from White Palace to Ho Tram
After the product’s more detailed introduction, media representatives then proceeded to take pictures and videos of the XL7 mild hybrid before getting behind the wheel for a test drive from the White Palace to Ho Tram. During the ride, the invited representatives experienced the smooth acceleration and support of the cruise control on the open road. They also learned how SHVS supports the idling stop function which keeps electrical equipment operational when the vehicle is stopped, important in heavy stop-and-go city traffic. It also enhances fuel efficiency and makes engine restart smoother. The wireless Apple CarPlay and Android Auto functions, which now connect mobile to the head unit, was also noted. The appreciation of the media was shown by numerous positive articles in the press and the enthusiastic buzz on social media.
XL7 mild hybrid driven by the media moving to Ho Tram, Vung Tau.
XL7 mild hybrid driven by the media moving to Ho Tram, Vung Tau.
A series of individual events for the new model were also held on weekends during September in Ho Chi Minh City and Binh Duong Province, then in October in Ha Noi city. VISUCO also took the new XL7 mild hybrid directly to the public at the Vietnam Motor Show in late October.
XL7 mild hybrid at the series of new display events at shopping malls in Ho Chi Minh, Binh Duong and Hanoi
XL7 mild hybrid showcased at Vietnam Motor Show 2024
The XL7 mild hybrid, which is available in 27 national markets*, is already a favourite with SUV enthusiasts. Suzuki is confident that strong demand for the new model will continue to expand the brand’s status in this dynamic world market.
*as of Nov, 2024
XL7 mild hybrid launching press conference for Vietnamese market on 20th August 2024
XL7 mild hybrid launching press conference for Vietnamese market on 20th August 2024