10real personal emotional engagement with the brand, and we really try to pay attention and care to this aspect. Of course, we have another target in our communication activities, which is to give the best support to our Suzuki network in the marketing activities, as well as to give our partners the support they deserve as part of our MotoGP project.”You’ve seen a lot of change since Suzuki came back into MotoGP™: “Concerning my job, things have changed a lot since the first year. Not only has my experience increased, but also the kind of work requested for the Team’s awareness and strong change of strategies. If last year Team SUZUKI ECSTAR was the Cinderella of MotoGP, right after the 2016 winter tests it was clear that our role in the paddock would have changed. Especially with the increased-performance of the GSX-RR and the growing talents of our riders Aleix Espargaró and Maverick Viñales, the attention of the media came right away. If in 2015 the main job Team SUZUKI ECSTAR Press Officer, Federico Tondelli, is the frontman dealing with MotoGP Media; and also works closely with Suzuki Motor Corporation’s Team Suzuki Press Office in providing the latest news and high-resolution images globally to Suzuki fans and the Press. Here, the 38-year-old Italian gives an insight into the work involved behind the scenes, along with the highs, lows and special moments of the 2016 MotoGP™ season.You are in your second season now at Team SUZUKI ECSTAR Press Officer. What does your job entail? “As the Team’s Press Officer, basically I am responsible for two main tasks; to manage the riders’ (and other team members’) agenda for what concerns the media and marketing activities - and to also provide content to media and fans. The difficulty of the first task depends much on the rider performances: the media’s attention follows a priority order which is directly linked to the race classification, as the better you perform, the more they ask you for. This also influences the second task: Our priority is to give the most visibility to our Team and it is much easier when you win. But quantity is not the only driving factor; as a Factory – and relatively new team in MotoGP™ – we strongly believe in giving quality to our content to be sure that the media get the right message and the fans feel involved in our project. Fans are very important to us because we know that there is a lot of affection to the Suzuki brand, also a THE FIRST VICTORY CHANGES YOUR PERSPECTIVE, IT GIVES YOU A NEW HUNGER. A KIND OF HUNGER YOU DON’T KNOW UNTIL YOU TASTE IT FOR THE FIRST TIME. IF LAST YEAR A SIXTH PLACE WAS A SUCCESS, AFTER THE FIRST VICTORY YOU REALLY FEEL YOU CAN DO IT AND YOU CAN’T WAIT TO LIVE AGAIN THAT ADRENALINE, THAT EMOTION, THAT EXCITEMENT.” – ON MAVERICK’S SILVERSTONE WINSeason Review #2
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