Suzuki Celebrates the 100th Anniversary

Suzuki Motor Corporation celebrated its 100th anniversary on 15 March 2020.

Suzuki’s history goes back to 1909, when Michio Suzuki founded the Suzuki Loom Works, which is the precursor of the Suzuki Loom Manufacturing Company founded on 15 March 1920 in the present-day Hamamatsu, Shizuoka. Since then, Suzuki has expanded its business from looms to motorcycles, automobiles, outboard motors, ATV’s and others, always adapting to the trend of the times.
After changing the name to Suzuki Motor Co., Ltd. in 1954, it launched the Suzulight, the first mass-produced minivehicle in Japan^*1, and many other products which are developed focusing on customers. The company name was changed to “Suzuki Motor Corporation” in 1990 in view of its business expansion and globalization.
The journey of 100 years was never easy. To overcome a number of crises since the foundation, all members of Suzuki united as one and continued to make the company thrive.

Suzuki has grown to a company with many fans across the globe, and even today, its unchanging spirit of manufacturing are passed on. Marking the beginning of the next century this year, all members of Suzuki are committed to achieve even greater business performance.

*1 Based on Suzuki research

<Message from the management>

This year we are celebrating our 100th anniversary.
On 15th of March, 1920, Michio Suzuki founded the Suzuki Loom Manufacturing Co. in Hamamatsu.
Since then, we have expanded our business from looms to motorcycles, automobiles, outboard motors, ATV’s and others, always adapting to the trend of the times as well as domestic and global markets.
Your kind support at all times is truly the greatest factor that has enabled us to always be close to our customers’ daily lives and achieve the commemorative 100th anniversary.
All members of Suzuki Motor Corporation take this as an important milestone to reaffirm the founder’s philosophy of “focusing on customers” and strive to deliver products to customers across the globe.
This year also marks the beginning of the next century, and we all are committed to achieve even greater business performance in such important year.
We sincerely appreciated your continuous support.

Suzuki Motor Corporation
Representative Director and Chairman
Osamu Suzuki

Representative Director and President
Toshihiro Suzuki

<Initiatives to celebrate the 100th anniversary>

1. Establishment of 100th anniversary logo

The logo was established to commemorate the 100th anniversary.

The unique shape of “0” expresses the 100 years of Suzuki, while also putting in our wish for our company to continue ∞ (infinitely). It is also a motif of tires, which represent mobility. The three lines that follow the tires express the refreshing feeling of driving, as well as each product of motorcycle, automobile, and outboard motor.

2. Opening of 100th anniversary special website

In commemoration of the 100th anniversary, the “100th anniversary special website” will be up on 15 March 2020. Information related to the 100th anniversary will be updated from time to time on the site.

https://www.globalsuzuki.com/100th/

<100 years of Suzuki>