March 1, 2005
75th Geneva International Motor Show
The 75th Geneva International Motor Show starts with the press day on the 1st of March 2005, and Suzuki holds its press conference from 12:00 - 12:15.
This year’s show sees the European launch of the New SWIFT, which was previously premiered at the Paris Motor Show in 2004. The New SWIFT, a more eye-catching and refined compact from Suzuki, will doubtlessly be the model orientating Suzuki’s design approaches in years to come.
We also introduce our recently established brand philosophy “Way of Life!” which is to put further emphasis on our customers and their individual ways of life with our products. It is also to show, with this phrase, our devotion to creating cars that will bring true customer satisfaction.
At the press conference, the former Miss Switzerland and currently the singer Stephanie Berger shows her performance and, then as an MC, talks with Board Member of Suzuki Motor Corporation Hirotaka Ono to illustrate the New SWIFT’s sporty performance and cute styling. They are joined later by the 2004 JWRC Ignis driver and the season’s Championship holder P-G Andersson to exchange opinions on this new product.
For more detailed information on the Suzuki exhibition at the show, please find attached the press release.
The 75th Geneva International Motor Show dates are:
      March 1&2 Press days
3-13 Public days