 |
We are pleased to announce that the Suzuki mini vehicle, Wagon
R had achieved the accumulated sales of two million units in Japan as of December
2003 (surveyed by Suzuki Motor Corporation.) It took the Wagon R ten years and
four months since its launch to achieve this record.
The Wagon R was introduced in September 3, 1993 as a revolutionary pioneer in
the "mini wagon" segment. Its original styling, spacious cabin, seat arrangement
for easy entry, luggage space with convenience and other characteristics has been
attracting great popularity, which has made the Wagon R one of the leading mini
vehicles in Japan.
The Wagon R achieved 500,000 units in October 1996, in a short period of three
years and two months after the launch, and one million in March 1999. In September
2003, we introduced the third-generation Wagon R, which had been developed as
a "versatile wagon for various users in various occasions."
History of the Wagon R |
September 1993 |
|
Introduction of Wagon R in Japan |
December 1993 |
|
Received the "'93 - '94 RJC New Car of the Year" |
October 1996 |
|
Achieved accumulated sales of 500,000 units 3 years
and 2 months after the introduction |
October 1998 |
|
First full model change |
March 1999 |
|
Achieved accumulated sales of 1 million units 5
years and 7 months after the introduction |
April 2001 |
|
Achieved accumulated sales of 1.5 million units
7 years and 8 months after the introduction |
September 2003 |
|
Introduction of the third-generation Wagon R |
December 2003 |
|
Achieved accumulated sales of 2 million units 10
years and 4 months after the introduction |
|