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SUZUKI FAMILY September 201604 05 Suzuki’s History 19621965Suzuki Launches Tradition of Outboard ExcellenceSuzuki first produced the D55 outboard motor in 1965. Suzuki had been involved in developing machinery for seaweed harvesting, then began market research on the potential for outboard motors. The research showed good possibilities for leisure and commercial outboard use. Dozens of models and over 50 years of success later, we know the research was right.Alto Is Just What You NeedIn 1979, the Alto was introduced with its price 25% below the average of the market. Instead of frills, Suzuki offered ‘functionality’ and ‘simplicity’. The market was ready for ‘high-quality and low-cost’. Now Suzuki Alto has become one of the best sellers in Japan and around the world known for its affordability, reliability and spaciousness. Suzuki is proud of providing ‘value-packed products’.1979BarbadosIndiaNepal BhutanPakistanSri Lanka MyanmarNew ZealandUruguay AngolaBoliviaWorld Stunned by Suzuki Win at Isle of Man TT ChampionshipIn 1962 at the 50cm3 race of Isle of Man TT, Suzuki achieved a legendary victory, and became that year’s Raodracing World Champion. This 1962 win was only two years after Suzuki entered the race and also for the first time since 1938 that a two-stroke engine had won the race. The result was stunning and showed the world Suzuki’s remarkable technology.

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