SUZUKI FAMILY 140
Small on the Outside, Big on the InsideWhat’s Goin’ On?SHOWTIMESuzuki Impresses PeopleAll Over the WorldThe CELERIO is a totally new compact car developed to exceed the expectations of all A-segment car owners. The new CELERIO delivers the ease of driving for which compact cars are known while also providing outstanding interior space and luggage capacity. The newly developed engine and transmissions combine excellent fuel economy with a lively and enjoyable driving experience. All of this is delivered in a package that features high quality styling. CELERIO World Premiere at the Delhi Auto Expo ShowIn February, CELERIO made its world debut at the 12th Auto Expo 2014 in India. Unveiling the CELERIO at the event, Kenichi Ayukawa, Managing Director & CEO of Maruti Suzuki India Limited, said, “The CELERIO is the latest example, bringing its innovative Auto Gear Shift technology (Suzuki’s newly developed automated manual transmission) to the country for the first time. This car promises a new, convenient and fun to drive experience that combines excellent fuel efficiency, a highly attractive price and low maintenance costs.”The Suzuki CELERIO an immediate hit with Indian customersCustomers placed orders for more than 35,000 CELERIOs within weeks of its launch at Auto Expo 2014 and by the end of June, more than 32,000 units had been delivered. The CELERIO is attracting family men in their 30s and 40s who want to try new products and technologies and also see this model as the best choice for a family car. Close to 47 percent opted for the Auto Gear Shift. CELERIO at the 35th Bangkok International Motor Show Suzuki Motor Corporation introduced the CELERIO at the Bangkok International Motor Show in March 2014 as a new global compact New CELERIO attracting attention in Europe and AsiaDelhiBangkokGenevacar, and as the second Suzuki product for the market that meets Thailand’s eco-car standards to qualify for eco-car tax privilege. Local sales began in May 2014.Thai customers share their satisfactionImpromptu interviews conducted with CELERIO purchasers soon after the product launch in Thailand revealed that married men who were buying the vehicle for their wife or child found the CELERIO’s minimum turning radius, fuel economy, exterior design and ease of handling appealing. Unmarried buyers credited the attractive design, compact body size and economical performance as primary motivators for their purchase decision. CELERIO at the 84th Geneva International Motor Show The European specification CELERIO, a new type of A-segment vehicle developed under Suzuki’s “A+ concept” was unveiled at the Geneva International Motor Show in March 2014. The CELERIO is easy to drive and features a roomy interior and spacious luggage compartment that surpass the category’s standards. It includes a newly developed K10C DUALJET engine with an Engine Auto Stop Start system that achieves class-leading low CO2 emissions. Sales of the CELERIO in Europe are scheduled to begin in the latter half of 2014.