Suzuki Tennis Grand Prix Switzerland Generates Public InterestFor six years, Suzuki Switzerland has been title sponsor of the National Suzuki Tennis Grand Prix, the biggest tennis event in Switzerland with over 10,000 participants playing from September through April at 25 centres. At the centres, Suzuki carries out a variety of sales activities, offering brochures and posting banners and posters and exhibiting vehicles outside the entrances. Public interest and attendance is high, since tennis is a very popular sport in Switzer-land. Open to all age and ranking categories, the tournament allows any Swiss tennis player to compete for attractive prizes awarded to the best eight players in each category. This year, of the category winners, one lucky player was awarded a Swift Sport to drive for six months free of charge, while the second prize winner earned a Suzuki Marine package. Suzuki Queensland in Top Gear for SX4 S-CROSS LaunchSuzuki in Queensland Australia’s innovative launch strategy for the new SX4 S-CROSS centres on a search for a talented automo-tive writer/broadcaster. Listeners of a leading Australian radio station and Facebook fans are asked to prepare and submit a motoring report – written, voice-recorded or on video – as an audition to be uploaded to the Radio 4BC website.The campaign provides six months of continuous promotional exposure from 12 different audition winners spreading across thousands of social media contacts. In the Successful Wagon R Launch in PakistanThis year Suzuki’s Pakistani subsidiary, Pak Suzuki Motor Co. Ltd., started production of the Wagon R with 1.0 litre engine, which is based on the popular Japanese 660cc engine model, and successfully launched it on 18th April at a press conference in Lahore. Media coverage was extensive, with representatives from 26 news organisations, plus invited guests, including more than 900 dealership owners and loyal customers. Reaction from journalists and the public was universally positive, with particular enthusiasm for the Wagon R’s interior roominess in a compact body and its easy cabin access thanks to the high seating position. Suzuki SX4 S-CROSS Sponsors Sanremo Festival 2014Demonstrating the belief of Suzuki Italy that “Car engines and music can communicate the same emotions: passion, happiness and freedom”, the company proudly sponsored the 64th Festival di Sanremo. This most important singing contest in Italy was held from 18th to 22nd February and broadcast in Eurovision on RAI 1. The sponsorship was an outstanding opportunity to promote the SX4 S-CROSS as the festival’s universal appeal attracts a diverse audience composed mainly of families, the main target for SX4 S-CROSS.AUTOMOBILESWhat’s Goin’ On?Fischer SX4 S-CROSS SunsetStunning sunset photo taken by Wade Fischer, husband of Eleanor Fischer, the competition’s first interim winner end, the fan who delivers the best social media in terms of content, fun, relevance and audience reach wins the SX4 S-CROSS test car.Suzuki Queensland General Manager Adam Le Fevre explained: “We have helped ordinary people on the street become motor-ing commentators and given them a way to achieve immediate fame for themselves and the new SX4 S-CROSS.”