CES 2025 | Global Suzuki

THEME OF
THE SUZUKI BOOTH

Creating the small for big societal change.
Together with you, we can achieve the extraordinary.

Suzuki was established over 100 years ago in 1920 as a
manufacturer of looms for weaving threads into fabric.

As times have changed, we have continued to provide products oriented to our
customers, supporting their lives with motorcycles, automobiles, outboard
motors, and electric wheelchairs.

While the things we make have evolved over time, our fundamental philosophy
has remained unchanged from the start. This is the philosophy of
“小・少・軽・短・美 (Sho-Sho-Kei-Tan-Bi),” or “Smaller, Fewer, Lighter, Shorter, Beauty.” These words encapsulate our commitment to creating value without waste.

We believe that the technologies we have developed based on this philosophy can
now serve as significant tools in addressing social issues. These include global
warming, air pollution, traffic congestion due to the concentration of population
in urban areas, maintaining infrastructure, and labor shortages.

At Suzuki, we are taking new steps into the future with partners who agree with
this philosophy. By sharing our initiatives at CES, we aim to connect with those
who sympathize with our vision and work together to solve social and environmental challenges.

SCENES FROM
THE SUZUKI CES 2025 BOOTH

TUESDAY, JANUARY 7 - FRIDAY, JANUARY 10, 2025

PAGE TOP

SUZUKI'S PHILOSOPHY OF SHO-SHO-KEI-TAN-BI AND OUR PRODUCTS BUILT TO BE PART OF YOUR LIFE

[sho] small

“Make it Compact.”

Minimally sized,
compactly built.

[sho] few

“Make it Simple.”

Structured simply,
excess thoroughly erased.

[kei] light

“Make it Light.”

Lightweight products,
light in motion.

[tan] short

“Make Swift decisions.”

Swift decision-making,
fast-paced development.

[bi] beautiful

“Harmonization of 小・少・軽・短

”

Beauty born
from the harmony of 小・少・軽・短

Sho-Sho-Kei-Tan-Bi: “Smaller, Fewer, Lighter, Shorter, Beauty”
The set of principles that Suzuki has developed through its dedication to building customer-focused products that deliver genuine value. This philosophy is encapsulated in everything we make.

Mini trucks

Suzuki's mini trucks have been making a difference to people's lives for over sixty years, since the introduction of the first model in 1961. These vehicles are capable of carrying substantial loads while maintaining exceptional maneuverability. The Super Carry, showcased at CES, features a spacious cabin complemented by ample loading capacity. We invite you to experience Suzuki's manufacturing philosophy of Sho-Sho-Kei-Tan-Bi: “Smaller, Fewer, Lighter, Shorter, Beauty” through this vehicle.

Suzuki is looking for partners who sympathize with our philosophy of
Sho-Sho-Kei-Tan-Bi to work alongside us.

Average passenger vehicle weights compared: Average of Japan, India and Europe vs Suzuki average (sales-weighted average)

Japan: Average of the median weights of all gasoline-powered passenger vehicles (regular and mini) recorded in Ministry of Land, Infrastructure, Transport and Tourism, Vehicle Fuel Efficiency Tables, March 2024.
Europe: Calculated based on permitted CO2 emissions, 2022.
India: Calculated based on figures for FY 2021 released by the Indian government, 2023.

MINIMIZING
ENERGY USE

Outboard motor

Automobile

Motorcycle

Electric wheelchair

Fewer batteries
Less fuel

Less energy to
operate

Smaller impact
from recycling

Less
collision energy

Less energy to
charge

Smaller motor
Smaller engine

Fewer
resources used

Less energy to
manufacture

A smaller, simpler, lighter product minimizes energy use once everything is factored in: not just resource uses and the energy required to build and operate the product, but also scrapping and recycling.

BUILDING THE FUTURE TOGETHER

Alongside our partners, Suzuki aims to deliver
solutions in many different fields with our
electric mobility platform technology.

Versatile micro e-Mobility Platform concept

Suzuki's Versatile micro e-Mobility Platform is an electrically powered unit currently being developed to serve as the drive system for a wide range of robots. In the course of developing electric wheelchairs over the decades, Suzuki has perfected advanced mobility technologies that offer excellent driving performance and stability. These technologies are now available to the robotics industry and our partners can combine Suzuki's platform with autonomous driving systems, AI, or other various technologies. Working together, we're committed to delivering robotic solutions in a multitude of fields, from logistics and snow removal to construction to measurement and monitoring.

PARTNERS

Lomby is developing an autonomous delivery robot that handles the last mile of the logistics chain. As the demand for transport soars with the spread of food delivery and e-commerce, this robot offers a timely solution for businesses. It autonomously carries products from the restaurant or store to the consumer, enabling businesses to cut down on labor and costs while expanding their service area.

PARTNERS

Everblue Technologies is developing a robot that reduces the manpower needed to clear snow. The concept behind this robot is simple: clear snow automatically as soon as it starts falling, so there's never so much snow that it needs shoveling. It's designed to save people time and effort clearing snow by automating the task.

Businesses centered on our
electric mobility platform

BUILDING THE FUTURE TOGETHER

Joint projects with partners who agree identify
with Suzuki's philosophy of Sho-Sho-Kei-Tan-Bi

PARTNERS

Applied EV is developing a safe, simple, small-sized autonomous electric platform that specializes in work mobility. The Generation 6 Blanc Robot™ to be exhibited this time is designed to enhance logistics efficiency and address the global shortage of drivers in industrial sectors. Applied EV's platform is engineered to meet the highest safety standards while being optimized for mass production, paving the way for the widespread adoption of autonomous vehicles in commercial applications.

PARTNERS

Glydways is developing an urban transportation system with small, fully autonomous vehicles on dedicated lanes. This scalable, on-demand solution reduces transportation infrastructure costs compared to conventional public transit while providing equitable access to sustainable mobility. Designed to deliver an exceptional passenger experience, the system ensures equal access to sustainable mobility, addressing the needs of emerging countries with growing populations, urban areas in developed countries with high population density, and a world striving to mitigate environmental degradation.