Interview Built with passion, determination and Suzuki heritage.
Styling Designer, Motorcycle Styling Design Group,
Motorcycle Product Planning Dept.
It is a distinctive design, what was on your mind while working on the design?
First of all, we wanted to create an emotional response with a bold and distinctive look for the flagship model in the V-Strom family.
Secondly, we paid meticulous attention to the quality of the fit and finish to satisfy discerning customers.
Additionally, when discussing what Suzuki’s adventure touring model should look like, we decided to reflect the roots of Suzuki’s adventure spirit in the DR-Z rally bike of 1980s.
In 1988, former motocross world champion Gaston Rahier participated in the Paris-Dakar rally aboard the DR-Z. Suzuki then introduced the DR-BIG as a production version of his DR-Z. With its distinctive “beak-like” front cowl design, the DR-Z had a major impact on the motorcycle design field.
It has now become common for other manufacturers to emulate this design motif. However, this distinctive design was originated by Suzuki, and it expresses Suzuki’s adventurous spirit. That’s why we incorporated this design element on the V-Strom 1000 to show this personality in our new adventure touring machine.
Additionally, the vertical headlight design is another element of Suzuki’s identity. It is part of Suzuki’s design heritage found on the Hayabusa and GSX-R series.
There are also distinctive plastic parts and aluminum panels, please explain.
To create a tough and functional look, we used black plastic parts just like the bumpers and fenders of four wheel drive cars and SUVs. Aluminum panels connecting the beak to the fuel tank also play a role as accents of the whole motorcycle. Aluminum panels are also included on the side bags and top case which were designed at the same time. They help to give a more functional and cohesive sense of style when fully equipped with luggage.
Please tell us about the other keyword - “Agility”.
Adventure touring bikes are fun and easy once you start moving. However, this kind of bike can be big, bulky and intimidating before you ride away. On this new V-Strom, thanks to the slim V-twin engine design, reaching the ground is much easier, handling and maneuverability is also easy thanks to its light weight design. So, my intention was to express this friendly character in its looks. For example, we have designed the area where the fuel tank and seat meet to be slim, black plastic parts around fuel tank are designed with an intention to make the bike look compact. In fact, foot reach to the ground is much easier and it is easy to lift the bike from the side stand. Also, the lightweight aluminum 10 spoke-wheels are another example of expressing its agility.