Suzuki marks 40th anniversary of Jimny debut

Suzuki Motor Corporation is celebrating the 40th anniversary of the launch of the Jimny.

The Jimny (originally named the LJ10 in overseas markets) was launched in 1970 as an affordable but fully capable compact 4x4 vehicle. It has carved out a unique market position thanks to versatility that enables it to handle everything from leisure applications to working in mountains and snow.

Over the years, the Jimny has evolved to meet the changing needs of customers while remaining true to a fundamental concept of compactness, lightness, user-friendliness, and full-fledged 4x4 capability.

With devoted users in 188 countries and regions around the world, the Jimny is a distinctive example of Suzuki’s compact-car expertise.