Suzuki Sponsoring 170 Matches in 2010 FIFA World Cup™ European Qualifiers
At the press conference of Geneva International Motor Show held on 4 March, 2008, Mr. Toshihiro Suzuki, board member and senior managing executive officer, global marketing announced that Suzuki Motor Corporation was sponsoring 170 of the 260 matches in the 2010 FIFA World Cup™ European qualifiers, which kick off in August 2008.
The World Cup™ European qualifiers will run from August 2008 to November 2009, with matches in 53 countries deciding 13 national teams that will go forward to the 19th FIFA World Cup™ finals in South Africa in 2010.
By supporting the World Cup™ European qualifiers – a sporting event embodying the same excitement and passion for life that’s communicated by Suzuki’s global “Way of Life!” slogan – Suzuki aims to heighten its brand awareness and convey its passion for making great cars and motorcycles to soccer fans in Europe and beyond.
Suzuki also supported the East Asian Football Championship 2008, whose finals were played in Chongqing, China, in February this year.
Overview of Suzuki Sponsorship of 2010 FIFA World Cup™ European Qualifiers
| Tournament organizer: | Union of European Football Associations (UEFA) |
| Name of sponsorship package: | Qualifiers 2010™ |
| Tournament participants: | 53 European countries |
| Match venues: | All participating countries |
| Matches sponsored by Suzuki: | 170 of the 260 in the tournament |
| Tournament duration: | August 2008 to November 2009 (about 15 months) |
Geneva Motor Show overview
| Press days: 4-5 March |
| Public days: 6-16 March |
Suzuki Exhibits
| Concept A-Star |
| Splash |
| Concept Kizashi |
| Concept Kizashi 2 |
| SX4 WRC 2008 |
| Others (Swift, Grand Vitara, SX4) |
