Suzuki has earned its reputation for designing unique cars over decades. Having focused early on the philosophy of "small cars for a big future," Suzuki had a head start on its competitors in terms of small-car packaging and performance technologies. This head start has allowed Suzuki to focus on design innovations and other characteristics that set its cars apart from the crowd. By avoiding mere trends and pursuing new approaches, Suzuki creates cars with a unique identity, cars built to satisfy people looking for something truly original.

Three Fundamental Qualifications
All Suzuki vehicles are designed to meet three fundamental qualifications: uniqueness, sportiness, and high quality. By focusing on these three factors, Suzuki strives to ensure that every one of its vehicles fully meets the needs and expectations of drivers and passengers.

Uniqueness
By listening to its customers around the world and continually challenging conventional thinking, Suzuki has been able to develop products that are different and innovative. In some cases, the company has even succeeded in creating new market segments.

For example, it was Suzuki that led the way in the development of the European market for compact, robust 4x4 vehicles-a market where the Samurai, Jimny, Vitara and Grand Vitara continue to earn respect.

Building on its 4x4 success, Suzuki introduced a range of compact cars including the groundbreaking Wagon R+, Ignis and Liana.

Now, with the introduction of the Liana Sedan and new Alto, Suzuki further extends the possibilities of the compact car and appeals to an even wider range of customer needs and preferences.

Sportiness
To Suzuki, a sporty vehicle is one that not only offers sporty performance but is also exciting and individual. Benefiting from many years' experience in both automobile and motorcycle development, Suzuki ensures that every vehicle it builds is a pleasure to own and drive.

Especially in recent years, Suzuki vehicles have been lauded for competitive performances in hotly contested events like the Pikes Peak International Hill Climb and Asia-Pacific Rally Championship (APRC). In 2001, the Ignis became the APRC's first Super 1600 champion. In 2002, Suzuki aims to build on that success with victory in the FIA Junior World Rally Championship. For Suzuki, demanding events like these are the ultimate proving ground for new ideas and technologies. By gaining vital information on performance and technology in the heat of competition, we're able to improve every one of our production models. Ultimately, the real winners are our customers.

High Quality
Uniqueness and sportiness are obviously important qualities to customers today, but only when backed by high quality. At Suzuki, high quality comes first, and the company's definition of high quality includes safety as well as measures for environmental protection.

Suzuki makes products in 31 countries and has business interests in over 190 countries. Suzuki has one of the industry's most rigorous quality-control systems (a factor reflected in customer-satisfaction surveys in many markets). Wherever possible, especially in terms of safety and environmental compatibility, it strives to establish higher standards than those mandated. This effort, too, is an important aspect of the company's respect for its customers.