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Dynamic Partnerships Contributing to Overseas Market Strategy
Affiliates in Mexico and Sri Lanka play vital roles in global growth of the Suzuki brand, expanding distribution networks to increase market shares.
| MEXICO |
| Suzuki Motor de Mexico S.A. de C.V. |
 Suzuki Motor Corporation (SMC) entered the Mexican automobile market last October, after automobile industry conditions were improved by the conclusion of the Economic Partnership Agreement between Mexico and Japan in April 2005.
Suzuki Motor de Mexico, which was initially appointed as an importer and distributor of motorcycles and outboard engines, has now expanded to handle import and distribution of automobiles. For the time being, the distributor sells the all-new Grand Vitara and the Aerio (Liana) Sedan.
Suzuki Motor de Mexico, which plans to sell 3,000 units in the year of 2006, started by establishing a sales network with five dealerships in three major cities where demand for automobiles is currently concentrated: Mexico City, Monterrey, and Guadalajara. The network will be expanded to meet growing demand.
| SRI LANKA |
| Associated Motorways Limited |
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| Managing Director Tilak de Zoysa of AMW (left) receives the Order of the Rising Sun, Gold Rays with Neck Ribbon from His Excellency Akio Suda, the Ambassador of Japan in Sri Lanka. |
Associated Motorways Limited (AMW), a new Suzuki automobile distributor in Sri Lanka, celebrated the grand opening of a new showroom on 24 July, 2005. The event included test drives introducing the New Grand Vitara from SMC and the New Swift manufactured by Maruti Udyog Ltd.
At a press conference attended by Managing Director Jagdish Khattar of Maruti Udyog Ltd., Senior Managing Director Shinzo Nakanishi of SMC's Overseas Marketing Division explained Suzuki's overseas operational strategy focusing on the role of Maruti Udyog Ltd. in partnership with Suzuki in the Sri Lankan market. The showroom opening highlighted the expectation that the Suzuki and Maruti brands will further expand the sales in Sri Lanka.
In November 2005, Managing Director Tilak de Zoysa of AMW received the Order of the Rising Sun, Gold Rays with Neck Ribbon, from the Japanese Government in recognition of his enormous contributions to good relations between Sri Lanka and Japan.
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