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Ambitious New Suzuki Dealer Keeps Raising Goals
A young dealership in Italy pursues success
by setting high standards and working hard to increase market share.
| ITALY |
| Nautica Mediterranea in Pozzuoli near Naples |
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The staff members of Nautica Mediterranca;
owner Ugo Lanzetta is at far left. |
Nautica Mediterranea began in 1994 in Pozzuoli near Naples as a marina for boats twelve meters and under. Soon after, owner Ugo Lanzetta noticed demand for new outboard engines among his customers and decided to contact Suzuki.
After the contract between Nautica Mediterranea and Suzuki Italy was signed in 2001, sales activities of Nautica Mediterranea intensified and they sold 38 engines in the first six months, 169 in the second year and 267 the third year, scoring best dealer in Italy for two years in a row. In September 2003 Mr. Lanzetta won an award as the second best dealer in Europe.
Most dealers would be satisfied with such a result, but the staff of Nautica Mediterranea intend to forge ahead and have set new, even higher goals. Great work is being done in the area of Naples, where a new point of sale is about to open on Ischia Island. Notes Mr. Lanzetta, "New challenges and new goals are ahead of us, we must continue to increase our share." |
