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Hardworking Suzuki Dealer Takes Local Route to Success
Consistent, persistent attention to local promotional possibilities
and good customer relations pay off for savvy marketer.
| HUNGARY |
| Suzuki Carmo in East Hungary |
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| Suzuki Carmo dealership in Nyíregyháza |
Suzuki Carmo automobile dealer has fuelled its 10-year business success by maintaining a relentless approach to marketing. The dealership pays careful attention to Magyar Suzuki Corporation’s helpful marketing support and major promotions, but also goes the extra mile to come up themselves with customized local efforts.
Carmo augments everyday sales and after-sales service performance with intense local promotions designed to increase customer satisfaction. They maintain interest of existing customers in Suzuki through direct mailings of personal touches like birthday greetings, and insider information about unique new purchase opportunities and special celebratory events.
The dealer has also deepened its localized marketing reach by strategically positioning stores throughout the region. The dealer has recently established three new dealerships in East Hungary under the name of Suzuki Carmo, located in the cities of Nyíregyháza, Mátészalka and Fehérgyarmat.
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| Bright and spacious showroom interior at Mátészalka dealership |
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| Celebration of dealership’s 5,000th customer |
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Mr. G. Nyitrai (right), one of Suzuki Carmo owners,
with his son |
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| Suzuki vehicles customized for promotiona |
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