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Suzuki Dealerships Growing and Glowing Around the Globe
| U S
A |
| State 8
Motorcycles in Akron, Ohio |
 Suzuki
dealer State 8 Motorcycles, in Akron, Ohio USA, presented a highly successful
all-terrain vehicles (ATV) promotion last November called 2002 Quad Fair.
Salesman Ryan Kelson and his colleagues produced the event based on the slogan
‘YOUR FUN IS OUR COMMITMENT’. They built an obstacle course on the dealership’s
three acres – with big rocks, big logs and tons of dirt, even a giant mud
pit – and added a 600 ft. straightaway.
Aiming at the strong utility market among hunters and sportsman in Ohio, the team
obtained five ATVs from the Suzuki demo programme and invited participation by
Fin Feather Fur Outfitters, a hunting super store that sponsored a crossbow demo
and giveaway.
The Quad Fair attracted serious ATV riders wanting to really test and compare
ATVs, as well as people who had never driven one before. Mr. Kelson says the event
was so successful because it was fun for everyone involved, and there was not
a single accident in the over 100 test rides.
| MOROCCO |
| Suzuki
Maroc in Casablanca |
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Instead of a job title, the new name card shows only 'for
customer service'. |
Suzuki Maroc was founded in August 1998 as Morocco’s
exclusive Suzuki distributor importing directly from Japan. The new head office,
launched in Casablanca May 2002, is Africa’s largest, with 23,000m2 showroom
space, 4,000m3 spare parts warehouse, 5,000m2 fully equipped workshop and a 400-vehicle
warehouse. Suzuki Maroc boasts six branches and 40 dealerships for automobile,
outboards, motorcycles and power products. They currently market such Suzuki automobile
models as Grand Vitara and Grand Vitara
XL-7 Series, Jimny, Ignis and Wagon R+.
Almost a year ago, Suzuki Maroc boldly decided to remove all the former job titles
from the company’s business and ID cards and replaced all of them with a
single new title that translates as ‘for customer service’ or ‘to
care for the customer’. Even the cards of President Hassan Bamarouf and General
Manager Abderrahim Benkirane were included in the change!
This daring experiment, in a country where social status and personal titles are
very important, is a bold and innovative step toward highlighting teamwork and
strengthening the customer service orientation it takes to lead a regional market.
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