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Suzuki Dealerships Growing and Glowing Around the Globe
| I N
D I A |
| Ambal Auto
in Southern India |
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Mr. Ashokan Muthuswamy (right), Managing Director of Ambal Auto,
with Mr. Osamu Suzuki (centre), Chairman of Suzuki Motor Corporation, and Mr.
Jagdish Khattar, Managing Director of Maruti Udyog Ltd., at the "All India
Dealer Conference" in New Delhi in 2000. |
Since September of 1998, Mr. Ashokan Muthuswamy and Mr. Krishna
Kumar have owned and operated Ambal Auto of Coimbatore, a dealership of Maruti
Udyog Ltd. in Southern India. Today Ambal has expanded to the city of Erode and
boasts two outlets, three workshops and 270 employees.
Within its first year, the dealership attained Quality ISO 9002 certification
and maintained the rating with annual service repair volume of 25,000 units. The
Ambal strategy of personalized customer service encourages repeat purchases and
referrals, to bring in average annual vehicle sales of 2,100 units. Ambal Auto
scored highest in the country on Maruti’s 2001-02 “Balance Scorecard,”
which evaluated the capabilities of all Maruti dealers in the areas of sales,
service, spares, financial management and management systems. Ambal pioneered
the concept of fleet sales and is expanding customer services with Maruti Finance,
Maruti Insurance and Maruti Pre-Owned Cars under the “Maruti True Value”
brand.
| PAKISTAN |
| Suzuki
Carachi Motors in Karachi |
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Mr. Yasuo Suzuki (centre), Managing Director of Pak Suzuki Motor
Company, greets staff in the new showroom, accompanied by Mr. Salim Goplani, Chief
Executive of Suzuki Carachi Motors. |
Since 1987, Suzuki Carachi Motors has provided their customers
in Karachi, Pakistan with the top-quality services of a full-fledged Suzuki dealership,
and earned numerous sales, service and spare parts performance awards. The list
of awards from Pak Suzuki Motor Company, Suzuki’s Pakistani distributor,
includes All Round Performance Award in 1995, Workshop excellence Award in 1996,
Parts Sales Achievement Awards in 1998 and 2000, and Best Dealer Award in 2001.
Furthermore, Suzuki Carachi Motors won the Excellent Dealer Award from Suzuki
Motor Corporation during the “Power Drive to the Million ‘95” campaign.
The dynamic dealership’s consistent tactical newspaper advertising and aggressive
participation in company campaigns, now reinforced by a new showroom opened last
February, continue to attract new customers to Suzuki Carachi Motors.
| UNITED KINGDOM |
| Crescent Suzuki in the South of England |
With a sensational weekend event featuring a host of stars
from British road racing, Crescent Suzuki opened their brand-new Performance Centre
in the South of England in August 2002, attracting over 5,000 visitors.
Crescent – one of the largest Suzuki-exclusive dealerships in the country
and sponsor of the Rizla Suzuki Superbike Team – has created one of the most
innovative displays of Suzuki bikes in Europe, with a high-performance parts department,
dyno-testing facility, stylish clothing and lifestyle displays, a customer café
and a viewing gallery overlooking the race team workshop.
Suzuki GB is pleased to support this exciting venture to develop a flagship dealership
in the UK featuring the latest Suzuki signage and in-store brand identity.
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