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Grand Vitara Takes Italian Tout Terrain Championship
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| Grand Vitara drives to triumph in Italy |
Suzuki automobile performances in the 2007 Italian Tout Terrain Championship (ITTC) races and a "Suzuki Challenge" have boosted the Suzuki brand image in Italy.
The Suzuki Italia Works team entered two vehicles in ITTC 2007: a 2.7 litre V6 Grand Vitara and the "Super" Jimny. The constantly refined Grand Vitara triumphed in the end, taking the championship with Suzuki Italia driver Lorenzo Codeca. "The car has always been fast, now it has become also reliable and therefore a winning car!" enthused the new champion. The Super Jimny finished in tenth place.
In the "Suzuki Challenge", 16 private drivers of basically standard Grand Vitaras confirmed the model’s high reliability over varied ITTC terrain that tests the limits of mechanical endurance. Suzuki Italia will add the "Suzuki Rally Cup" to the ITTC 2008 season, with expected participation of 25 Swifts. |
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SIE (Germany) Hosts Suzuki Off-Road Camp: Feel the Spirit
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| The innovative new 4x4 "Roadeo" course |
The Suzuki Off-Road Camp has become a popular event since 2005, generating good PR and brand loyalty with German off-road drivers. Suzuki International Europe
(Germany) initiated the camp and has hosted 20 trips per year for a total of almost 1,000 off-road fans of varied driving experience, from managers and staff of car dealerships to
owners and raffle winners. The three-day trips include meals and comfortable accommodations.
German off-road legend and former Paris-Dakar Rally motorcycle champion Richard Schalber helps four experienced instructors coach drivers in off-road handling
and special technical tips. The course covers about 1,500km of adventurous terrain, including eroded country roads, woods and rocky hills with slopes of more than 80%.
Drivers who complete the challenging course receive a distinctive Suzuki Off-Road Camp Certificate. From 2008, the Jimny teaching cars will be replaced by the threedoor Grand Vitaras. Further information: www.suzuki-wayoflife.com |
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Suzuki APV Convoy Sets Indonesian Record
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| Indonesia APV touring event in progress |
A massive convoy of all-purpose vehicles organized by the Suzuki APV Club (owners of Suzuki All-Purpose Vehicles) in Indonesia achieved a national record for maximum number of units on 26 August 2007, as certified by the Museum Rekor-Dunia Indonesia (MURI). Aided by Indomobil Niaga International (IMNI), Suzuki’s subsidiary in Indonesia, the club attracted 1,332 APVs and their riders for a tour of 12 relay points throughout the metropolitan area.
The event celebrated the second anniversary of founding the club, which also has sponsored APV customization contests, and concluded with a gathering at Kemayoran in central Jakarta. |
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Merger of Pakistani Subsidiaries Shows Promise
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| Pak Suzuki Motor Co., Ltd. production facilities |
Suzuki subsidiaries in Pakistan - Pak Suzuki Motor Co., Ltd. and Suzuki Motorcycles Pakistan Ltd. - merged under the name of Pak Suzuki Motor Co., Ltd. on 1 October, 2007.
Since the founding of Suzuki Motorcycles Pakistan Ltd. in 1989, SMC bikes have become a favourite daily vehicle among Pakistanis. The country’s motorcycle market was Suzuki’s first export destination in 1958, making that the oldest SMC overseas operation.
Pak Suzuki Motor Co., Ltd., established in 1982, is also one of the oldest SMC overseas automobile production companies. With accumulated production volume above one million units, Pak Suzuki now leads the market with an overwhelming share of morethan 50%.
Suzuki expects integration of the two companies to improve operation efficiency, enable strategic marketing to enhance recognition of Suzuki as both an automobile and motorcycle brand, and accelerate sales in Pakistan. |
