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Monte Carlo Test Rides Introduce the New Swift to European Journalists
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Fine driving weather in Monte Carlo, Monaco from March 7 through 11 blessed the Suzuki New Swift test drive event, organized by French distributor Suzuki France S.A.S. and attended by 403 journalists and 80 distributors.
The opening press conference, addressed by distributor President Yutaka Higashikubo, included a New Swift promotion video, a Suzuki products introduction by Chief Engineer of New Swift Eiji Mochizuki, and presentation of the New Swift television commercial. After the conference, visitors explored an exhibit of New Swift, Grand Vitara, Jimny and Ignis models.
New Swift test rides were offered on two courses: a 32km 1-hour drive through the city of Monte Carlo to the shore road and a longer 165km 3-hour drive including the city, mountain roads and highways.
European journalists interviewed after the test drives were favourably impressed with the New Swift’s styling and sporty performance, the key elements in the model’s development concept. Some journalists also praised the quiet interior. |
